South China Morning Post takes top honours at Asian Digital Media Awards

October 15, 2020
SCMP Updates
The South China Morning Post came away with top honours at Wan-Ifra’s Asian Digital Media Awards on Thursday, clinching three golds and a silver.

The awards seek to recognise the best in digital publishing across the region, with this year’s event held online due to the coronavirus pandemic.

On the front line with Hong Kong’s protesters won gold in the category of best use of online video. The 12-minute film by Mantai Chow follows a group of activists demonstrating in the streets during the anti-government movement that sprang up around the aborted extradition bill.

“It is an honour to win this award,” Chow said. “Being able to get up close and personal with these frontline protesters was truly a privilege and an amazing experience. I hope this film can go beyond the headlines and shed light on the human side of a divisive moment we all experienced together in Hong Kong.”

The Post won gold for its coronavirus microsite in the category of best special project for Covid-19. The microsite was set up quickly during the early days of the pandemic to offer readers a comprehensive resource for information relating to the spread of the disease and the global efforts to contain it.

“Given the unprecedented reader interest coupled with the significance of the stories, we wanted to create a hub for all of our coronavirus coverage to keep readers informed and up-to-speed,” said Ben Abbotts, vice-president of product. “We are encouraged by the overwhelming traffic to the site and the positive response to date, and will continue to investigate ways to further optimise our platform.”

The Post’s Morning Studio won gold for ‘Uncover Art Macao’ in the category of best native advertising/branded content campaign. The series was produced in conjunction with the Macau Government Tourism Office (MGTO), using a variety of visual techniques to showcase the city’s inaugural five-month-long arts festival.

Karrie Lam, vice-president, sales and marketing solutions, said it was an honour to have the team’s efforts rewarded. “Uncover Art Macau is a great series that really showcases the power of native advertising,” Lam said. “We were able to use a variety of mediums – from video to audio storytelling and even an interactive map – to highlight the MGTO’s objective of featuring the rich artistic side of Macau. The win also comes as Morning Studio is turning two years old this November, so it’s very exciting to receive this recognition.”

The Post was also awarded a silver in the category of best data visualisation for an infographic by Marcelo Duhalde, Yan Jing Tian (intern) and Dennis Wong on Cantonese performing art. The piece showcases the evolution and history of art forms particular to southern China and Hong Kong in an interactive and immersive online experience.
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.