Hong Kong Tourism Board hosts world’s first global online forum on future of post-Covid-19 travel industry

June 26, 2020
SCMP Updates
More than 3,600 travel industry professionals signed up for the world's first industry online forum held in Hong Kong, which focused on the post-Covid-19 pandemic trends and prospects affecting international tourism

The virtual event titled, “Beyond Covid-19: Global Tourism’s New Normal” – hosted by Hong Kong Tourism Board (HKTB) and organised by Morning Studio, the South China Morning Post’s award-winning branded content arm – saw tourism experts share insights into how the industry in Hong Kong, mainland China, Asia and around the world can tackle the challenges posed by the outbreak of the coronavirus disease.

The forum highlighted the need for travel businesses to reinvent themselves to ensure their successful transition to the new, post-Covid-19 market reality, and explained how collaborative efforts by all stakeholders can help global tourism to recover.

The opening remarks by Dr Pang Yiu-kai, chairman of HKTB,  were followed by two panel discussions looking at how consumer tourism habits and business practices are evolving in the industry.

The first panel, discussing the theme, “Consumer Trends to Watch Beyond Covid-19”, consisted of Steve Saxon, a partner at McKinsey & Company, Hermione Joye, Google’s sector lead of travel & vertical search for Asia-Pacific, and Jane Sun, CEO of Trip.com Group.

The second discussion, focusing on the new tourism landscape, featured a panel of Gloria Guevara, president & CEO, World Travel & Tourism Council, Alexandre de Juniac, director-general and CEO, International Air Transport Association, Peter C. Borer, chief operating officer & executive director, The Hong Kong and Shanghai Hotels and Kai Hattendorf, managing director & CEO, The Global Association of the Exhibition Industry.

Morning Studio curated the entire virtual forum, from its inception and content and creative development to the management of the event itself.

To stay fully informed about other branded content and marketing developments follow the SCMP Morning Studio LinkedIn page now.

Contact our friendly and professional team to learn how we can help you to successfully stage your own virtual event.


The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.


Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

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