Hong Kong Tourism Board hosts world’s first global online forum on future of post-Covid-19 travel industry
June 26, 2020
SCMP Updates
More than 3,600 travel industry professionals signed up for the world's first industry online forum held in Hong Kong, which focused on the post-Covid-19 pandemic trends and prospects affecting international tourism
The virtual event titled, “Beyond Covid-19: Global Tourism’s New Normal” – hosted by Hong Kong Tourism Board (HKTB) and organised by Morning Studio, the South China Morning Post’s award-winning branded content arm – saw tourism experts share insights into how the industry in Hong Kong, mainland China, Asia and around the world can tackle the challenges posed by the outbreak of the coronavirus disease.
The forum highlighted the need for travel businesses to reinvent themselves to ensure their successful transition to the new, post-Covid-19 market reality, and explained how collaborative efforts by all stakeholders can help global tourism to recover.
The opening remarks by Dr Pang Yiu-kai, chairman of HKTB, were followed by two panel discussions looking at how consumer tourism habits and business practices are evolving in the industry.
The first panel, discussing the theme, “Consumer Trends to Watch Beyond Covid-19”, consisted of Steve Saxon, a partner at McKinsey & Company, Hermione Joye, Google’s sector lead of travel & vertical search for Asia-Pacific, and Jane Sun, CEO of Trip.com Group.
The second discussion, focusing on the new tourism landscape, featured a panel of Gloria Guevara, president & CEO, World Travel & Tourism Council, Alexandre de Juniac, director-general and CEO, International Air Transport Association, Peter C. Borer, chief operating officer & executive director, The Hong Kong and Shanghai Hotels and Kai Hattendorf, managing director & CEO, The Global Association of the Exhibition Industry.
Morning Studio curated the entire virtual forum, from its inception and content and creative development to the management of the event itself.
To stay fully informed about other branded content and marketing developments follow the SCMP Morning Studio LinkedIn page now.
Contact our friendly and professional team to learn how we can help you to successfully stage your own virtual event.
The virtual event titled, “Beyond Covid-19: Global Tourism’s New Normal” – hosted by Hong Kong Tourism Board (HKTB) and organised by Morning Studio, the South China Morning Post’s award-winning branded content arm – saw tourism experts share insights into how the industry in Hong Kong, mainland China, Asia and around the world can tackle the challenges posed by the outbreak of the coronavirus disease.
The forum highlighted the need for travel businesses to reinvent themselves to ensure their successful transition to the new, post-Covid-19 market reality, and explained how collaborative efforts by all stakeholders can help global tourism to recover.
The opening remarks by Dr Pang Yiu-kai, chairman of HKTB, were followed by two panel discussions looking at how consumer tourism habits and business practices are evolving in the industry.
The first panel, discussing the theme, “Consumer Trends to Watch Beyond Covid-19”, consisted of Steve Saxon, a partner at McKinsey & Company, Hermione Joye, Google’s sector lead of travel & vertical search for Asia-Pacific, and Jane Sun, CEO of Trip.com Group.
The second discussion, focusing on the new tourism landscape, featured a panel of Gloria Guevara, president & CEO, World Travel & Tourism Council, Alexandre de Juniac, director-general and CEO, International Air Transport Association, Peter C. Borer, chief operating officer & executive director, The Hong Kong and Shanghai Hotels and Kai Hattendorf, managing director & CEO, The Global Association of the Exhibition Industry.
Morning Studio curated the entire virtual forum, from its inception and content and creative development to the management of the event itself.
To stay fully informed about other branded content and marketing developments follow the SCMP Morning Studio LinkedIn page now.
Contact our friendly and professional team to learn how we can help you to successfully stage your own virtual event.
