Special office tour for HK2A to introduce the new SCMP

July 13, 2018
SCMP Updates
Guided tour of new Times Square headquarters helps advertisers become more familiar with SCMP's new identity and digital transformation.

On June 29, 2018, SCMP hosted delegates from The Hong Kong Advertisers Association (HK2A) interested in learning more from SCMP CEO Gary Liu about the Asian voice in the global market and SCMP’s transformation from a 115-year-old Hong Kong newspaper to a digitally-minded global media company. Over 80 advertisers and agency representatives from retail, hotel, banking, education, property and other industries joined the  “SCMP’s Transformation Journey”.

SCMP COO Elsie Cheung shared insights into SCMP’s transformed corporate culture and streamlined organisation structure, capturing markets outside Hong Kong with new products including China tech-focused Abacus, China-news oriented Inkstone and social video platform Goldthread. CEO Gary Liu also share his views about why SCMP is in the right position to lead the conversation about China.

Contact us to learn more about how SCMP’s transformation and help advertisers more effectively reach their audience in today’s challenging and dynamic media environment.


 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; and Inkstone, a daily news brief for those curious about China's growing impact around the world.


For further information, please contact us
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