Specialised web channel showcases Hong Kong’s unique cultural happenings

September 18, 2018
SCMP Updates
Dedicated content for Leisure and Cultural Services Department covers current and upcoming live performances

Following last year’s successful production and promotion of a dedicated Africa Festival channel, this year the HKSAR’s Leisure and Cultural Services Department (LCSD) again sought the assistance of SCMP’s Content Specialists to create a broader dedicated LCSD channel encompassing all of the department’s programmes.

Unique storytelling ability, in-depth content creation and editorial skills in sourcing and conducting insightful interviews were key traits underpinning the LCSD’s decision to again work with the SCMP team.

Five intriguing articles have been produced and placed online, covering performances of interest to Hong Kong audiences looking for unique cultural experiences: Michael Keegan-Dolan’s acclaimed version of Swan Lake, immersive theatre shows that blur reality and fantasy, Shanghai-born Du Yun’s Pulitzer-winning fantasy opera on human trafficking, literally out-of-this-world and deep-sea musical performances, and literary works that have been reinterpreted into dance narratives.

Three additional articles will promote upcoming LCSD programmes, including: Buddha Passion​ ​(September 28), ​Guan Yu’s Ride of 1000 Miles ​​(October 5) and ​ArtSnap​ (​October 19).

The SCMP team produced all the content for the LCSD, including layout design, content sourcing plus interviews, and article write-ups. To drive awareness for this LCSD dedicated channel, SCMP leveraged  Facebook posts, eDM and banners to drive traffic.

With the new dedicated channel, the LCSD has a specific online platform where it can profile its various cultural programmes and serve up the content for Hong Kongers to conveniently peruse and learn more about these captivating cultural happenings right in their hometown that they might otherwise overlook.

Contact us to learn how SCMP Content Specialists help create tailored content customised to effectively promote your brand messages.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.
 

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