Teads signs partnership with South China Morning Post for outstream video to reach expanding international audience

January 11, 2018
SCMP Updates
  • South China Morning Post will leverage Teads Publisher Suite to scale their digital advertising inventory and monetization opportunity through Teads Demand while continuing to offer direct sales.
  • With 1.4bn global users, Teads inRead has now become the standard in outstream video advertising.

Singapore/Hong Kong,  11 January 2018 – Teads, The Global Media Platform, today announced a regional exclusive partnership with South China Morning Post to amplify and upscale delivery of outstream videos across its media brands and expanding international audience.

Teads’ partnership with the South China Morning Post promises to offer a new way to support their quality journalism with online advertising. The deal gives the SCMP access to Teads’ innovative technology platform, ensuring elegant ad solutions and best in class user experiences that bolsters more brand-safe, fraud-free and viewable inventory to reach cross-regional and curated multi-market consumers. The partnership enables SCMP to scale both its outstream video and increase monetization through both its direct sales team in addition to leveraging on Teads’ platform.

The ‘Teads Publisher Suite’ also autonomously leverages real-time reporting, actionable optimization analytics, unique AI-driven programmatic ad decisions and outcome-centric creative optimization.

Ian Hocking, Digital Director at South China Morning Post  said, "We're excited to work with Teads to bring high quality outstream video to our expanding international audience.  South China Morning Post's challenge is to create an integrated system that puts the user at the center and quality content as a priority engagement tool. The goal is a communication strategy that is winning for our brands and our partners."

Tammy Hong, Head of Publisher Development, APAC at Teads said, “We are delighted and privileged to have an international leading publisher like South China Morning Post as a partner and the rare opportunity to contribute to their global success. Teads, in the last 12 months, has committed to building and consolidating a unique offer, capable of covering different verticals thanks to agreements with the most prestigious publishers of each segment. We continue to offer these Publishers with the selling tools to be more competitive, without neglecting the user experience. This will be our strategy also for 2019.”

Teads is dedicated to continued innovation in video and display advertising – offering advertisers and publishers cutting-edge creative technology, driven by Teads Studio, and AI-driven optimization. This innovation-led approach means Teads is a strategic partner for publishers, guaranteeing reliable and effective technology solutions.

With a focus on telling stories about Asia, the South China Morning Post is the leading news company in the region producing and distributing high quality news content, connecting with millions of readers globally.

Antonella La Carpia
EMEA & APAC Marketing Director, Teads
[email protected]

Elgen Kua
Corporate Communications Director
[email protected]


Teads is the global media platform.

We have united and empowered the best publishers in the world and distribute ads to over 1.4 billion people every month within professionally-produced content. Our end-to-end platform delivers full-funnel, outcome-oriented advertising powered by cutting-edge creative technology (Teads Studio) and AI-driven optimization. We have reinvented digital ads and raised quality standards to delight users, publishers and advertisers. Teads partners with the leading marketers, agencies and publishers through its team of 700+ people in 26 countries.


About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.