Technology firms not best at keeping up with technology, study finds

November 28, 2017
Industry News
Content Provided By:
Eric Ng

Survey by consultancy Korn Ferry finds financial services companies are the most ‘digitally sustainable’, with tech firms ranked second

If you were asked what type of company stands the best chance of keeping up with the rapidly shifting needs of a digital economy, your answer might be technology firms.

Well you’d be wrong, at least according to a new study by international recruitment consultancy Korn Ferry released on Tuesday. Perhaps surprisingly, tech businesses were kept off the top spot in Korn Ferry’s “digital sustainability index” by financial services companies.

Based on a survey of 362 firms in 14 nations across five industries, the index gauges an organisation’s ability to adapt effectively to a constantly changing digital economy.

The supremacy of finance companies in the study comes partly from their sheer determination to serve their customers’ needs, according to Michael Franzino, president of the consultancy’s global financial services practice.

“Financial companies have, for some time, had the compelling commercial drive to shift culture, processes and practices – seeking to protect customer data and market share while meeting new customer and talent demands,” said Franzino.

“The technology sector is not only made up of the high-growth ‘unicorns’ and disrupters of the world, but also decades-old legacy tech giants in need of structural, cultural and work process reform,” WERNER PENK, KORN FERRY

Rising global investment in financial services technology and intense competition from “hybrids” that combine both traditional and online platforms have also helped propel financial services firms to quickly adapt to the changing market needs of an increasingly digital world.

But why are technology companies not, by their very definition, best able to adapt? Continue Reading

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