The imagination behind the LANDMARK Christmas campaign
December 15, 2017
SCMP Updates
This holiday season, SCMP Marketing Solutions have again teamed up with Hong Kong’s foremost luxury mall to support the LANDMARK Christmas campaign. The campaign revolves around the spectacular display in Central with the theme of 'Unlock your imagination at LANDMARK' and features children of different nationalities.
Aimed at local customers and tourists, especially from mainland China, the campaign predominantly uses digital and social media with four bite-size 20s videos and a 60s video showing the children using their imagination to shape a better world. The SCMP team took the entire project from concept development, video creation and copywriting through in-mall displays, signage, information terminals, Christmas craft cards and balloons to the supporting eDMs, digital banners, an interactive game, the campaign website and the LANDMARK app.
For the most complete support for your event or campaign contact SCMP Marketing Solutions today.
Aimed at local customers and tourists, especially from mainland China, the campaign predominantly uses digital and social media with four bite-size 20s videos and a 60s video showing the children using their imagination to shape a better world. The SCMP team took the entire project from concept development, video creation and copywriting through in-mall displays, signage, information terminals, Christmas craft cards and balloons to the supporting eDMs, digital banners, an interactive game, the campaign website and the LANDMARK app.
For the most complete support for your event or campaign contact SCMP Marketing Solutions today.