The State of Mobile: Insights into Emerging Behaviours on Mobile Devices

December 4, 2019
Industry News
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Comscore's 2019 Global State of Mobile report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.

In many APAC countries, Google and Facebook dominate the mobile app ecosystem: their apps take most of the places in the ranking of top mobile apps by reach, as the chart below showing the rankings for Indonesia illustrates.

A breakdown of time spent on mobile devices by category of content or service shows that social media is the main activity in most countries, followed by Entertainment. However, depending on the country, different categories feature more or less prominently. In India for example, retail ranks third (see chart below), whereas in Indonesia, Games capture a higher proportion of time and therefore rank third.

The pace of innovation on mobile devices is impacting almost all industries, but perhaps none more so than gaming, travel, and retail. This report therefore gives particular attention to these categories.

Key topics covered in the report include: 

  • An overview of mobile audience behaviour across key markets in APAC (India, Indonesia, Malaysia), North America, Europe and Latin America
  • Deep-dives into fast-growing mobile app categories, including gaming, ride sharing, mobile food ordering and online retail
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