This year’s Christmas magazine will bundle great gift ideas and more

October 30, 2018
SCMP Updates
Upcoming December publication to highlight seasonal food and beverage, home decor, festive fashion, year-end holidays and much more

Star content for this year’s special Christmas magazine will wrap readers around a merry bundle of year-end topics, including seasonal food and beverage menus, festive decor in major malls, celebratory concerts and shows. Christmas will also cover inspiration for seasonal home decor, and bring a plethora of gift ideas for gourmands, gadget lovers, the beautifully glamourous, and others. Also highlighted are recommendations for attire to this year's Christmas parties, and charming interviews with well-known personalities sharing Christmas memories and how they celebrate.

Christmas is SCMP’s comprehensive glossy publication for the holiday season. Served in full circulation with South China Morning Post as the ultimate holiday gift guide, it features festive family events, drinking and dining promotions across the city, hot travel destinations, fashion inspiration, plus interviews with tastemakers and trendsetters.

Booking deadline is November 6, 2018, so don’t miss the opportunity to present your message in the upcoming edition, and reach targeted audiences including foodies, fashionistas, fans of luxury retail, and others.

Contact us for more details on Christmas and SCMP’s wide range of glossy magazines helping your brand reach affluent and influential readers all year round.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.