Understanding online behaviour of women and Branded Content

January 24, 2019
Industry News
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Learn how to maximise the effectiveness of marketing campaigns and ROIs through understanding the online behaviour of Women and Branded Content.

Key topics from the presentation:

  • Trends in online consumer behavior among Indian women and how understanding these can help maximise effectiveness of marketing campaigns
  • How we can use Branded Content to objectively measure the effectiveness of the brand integration within a content piece & come up with a rupee value for the earned media to maximise ROI
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