Unlocking the Power of Location Data for Publishers

June 19, 2018
Industry News
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Whether in trade media or at industry conferences, it is hard to escape the ongoing buzz around location data and its many applications.
The benefits of this new dataset for marketers are well-documented and discussed. But what about publishers? What value does location data provide to you and how can you leverage these new data assets to support your advertising partners?

In this presentation, called “Unlocking the Power of Location Data for Publishers” – comScore’s Gretchen Werley and PlaceIQ’s Eddie Smith share key learnings and powerful applications of location data for publishers.

Key topics covered in this webinar include:

  • The mobile revolution and what it means for location data
  • The use of location data to better demonstrate your value and support your advertiser clients
  • Ways to differentiate inventory packages with location data
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About comScore
comScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit comScore.com.