Using AI to Classify Millions of Images
Google Cloud Results
- Improves search engine rankings and gains traction across content and syndication partners
- Eliminates laborious manual tagging of images
- Streamlines location and identification of images for news teams
Founded in 1903, South China Morning Post publishes its eponymous newspaper that operates as Hong Kong’s journal of record, with a Monday through Saturday circulation of more than 100,000 and a Sunday version circulation of about 80,000. The business runs teams in Asia and the United States, while developing news content 24 hours a day, 7 days a week. South China Morning Post aims to “lead the global conversation about China”.
South China Morning Post also publishes magazines such as Cosmopolitan, ELLE, Esquire, and Harper’s BAZAAR, and operates the jobs website cpjobs.com.
Extensive media disruption
New technologies and digital business models are disrupting the media industry worldwide and South China Morning Post is no exception. The organization is using new technologies to create and deliver content to readers 24 hours a day, 7 days a week via its scmp.com website, smartphone and tablet applications, and social media and messaging platforms.
“Our data team is already using BigQuery for analytics, so Google Cloud Platform was a natural fit for our project.”
— Korey Lee, Head of Data, South China Morning Post
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