Using AI to Classify Millions of Images

April 24, 2019
SCMP Updates
With Google Cloud solutions, South China Morning Post tags about four million images to improve internal search capabilities, elevate search engine rankings, and gain traction across content and syndication partners.

Google Cloud Results
  • Improves search engine rankings and gains traction across content and syndication partners
  • Eliminates laborious manual tagging of images
  • Streamlines location and identification of images for news teams
Classifies millions of images for easy access

Founded in 1903, South China Morning Post publishes its eponymous newspaper that operates as Hong Kong’s journal of record, with a Monday through Saturday circulation of more than 100,000 and a Sunday version circulation of about 80,000. The business runs teams in Asia and the United States, while developing news content 24 hours a day, 7 days a week. South China Morning Post aims to “lead the global conversation about China”.

South China Morning Post also publishes magazines such as Cosmopolitan, ELLE, Esquire, and Harper’s BAZAAR, and operates the jobs website cpjobs.com.

Extensive media disruption

New technologies and digital business models are disrupting the media industry worldwide and South China Morning Post is no exception. The organization is using new technologies to create and deliver content to readers 24 hours a day, 7 days a week via its scmp.com website, smartphone and tablet applications, and social media and messaging platforms.

“Our data team is already using BigQuery for analytics, so Google Cloud Platform was a natural fit for our project.”

— Korey Lee, Head of Data, South China Morning Post

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About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

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