Since June, the oldest watch manufacturer, Vacheron Constantin, and the SCMP have proudly presented 'Overseas - The Spirit of Travel', a dedicated native advertising channel on SCMP.com to launch Vacheron Constantin's "Overseas" Collection, the new generation of automatic timepieces dedicated to travellers. The channel features 12 rare destinations each with strong universal values typifying one of its founders François Constantin's quest for far horizons evident since establishing a presence on four continents in the 18th century. This distinctive approach leverages the SCMP's special editorial capabilities, as well as its breadth of platforms, to enable an ambitious integrated campaign spanning online banner ads, eDMs, social media promotions and print ads in the SCMP's Post Magazine. Make a big impact on our affluent readers with the soft approach of native articles and channels by calling 2565-2435 or email [email protected].