What does brand suitability mean to you?

March 25, 2021
SCMP Updates
SCMP Lighthouse presents the ‘Data Pioneers Series’: a glimpse into APAC industry leaders’ perspectives on all things related to advertising data.

In this episode, industry experts from Xaxis and SCMP share their thoughts on what brand suitability means to them. 

For more information, contact us at lighthouse@scmp.com

Watch previous episodes:

Ep. 1 - Why do advertising leaders use data for activation?

Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?

Ep. 3 - Challenges of activating data in Southeast Asia

Ep. 4 - Does localised data matter?

Ep. 5 - Are you using publishers' data?

Ep. 6 - How does the deprecation of cookies impact the wall garden?

Ep. 7 - How important is contextual advertising in the post-cookie world?

Ep. 8 - Is there a usable alternative to third-party cookies?

About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.