What values do advertising leaders see in using publishers’ first-party data?

November 27, 2020
SCMP Updates
In the second episode of the Data Pioneers Series, we asked our partners from Index Exchange, Magnite and Xaxis to share the values they see in using publishers’ first-party data.

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The Data Pioneers Series was produced by SCMP Lighthouse, Asia’s first news publisher-built proprietary insight and activation platform built based on our own first-party data to help advertisers enhance audience targeting and strengthen brand safety, aims to offer a glimpse into advertising industry leaders’ perspectives on all things related to data in Asia-Pacific. 

New episodes will be released on a weekly basis - stay tuned!

For more information, speak to us at lighthouse@scmp.com.
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.