Why women’s voices matter: Karrie Lam reveals all at Women in Marketing Hong Kong 2019

October 28, 2019
SCMP Updates
SCMP’s female executive explains  how driving diversity is crucial in engaging global audiences during discussion forum helping to empower women in marketing

Karrie Lam, vice-president of sales and marketing solutions at South China Morning Post, who is an inspiring female leader and veteran brand communication specialist, gave an insightful presentation at last week’s Women in Marketing Hong Kong 2019 event.

“Today’s news media remains a male-dominated industry,” Lam said during her talk, “Women’s Voices Matter”, at the discussion forum focused on empowering women working within marketing, held at the co-working space, theDesk, in United Centre, Admiralty, last Thursday.

“There are persistent differences in the number of stories focusing on women – and the representation of women with its workforce – compared with men across traditional media and also new digital media.” 

Lam, who was one of many leading industry figures speaking at the event, shared case studies from her work with Morning Studio, SCMP’s branded content service, to show how leadership can play a crucial role in encouraging diversity. 

SCMP has introduced many editorial initiatives that not only empower women as thought leaders but also promote a plurality of voices.

Its new weekly newsletter, Lunar, for example, features stories curated by women, about women – and for women. 

The company has seen a steady increase in the size of its female audience and believes there is great potential for future traffic through the curation of women-centric content. 

“We have a balanced representation within SCMP’s leadership team,” Lam said. 

“Diversity is crucial to the elevation of thought, and a diverse leadership across all functions is essential to our ability to best serve our staff and audience.  Without many different perspectives, we can’t form an inclusive society.” 

Contact Morning Studio to learn more about how to elevate the art of storytelling and to reach global audiences.
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.
Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
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