Why women’s voices matter: Karrie Lam reveals all at Women in Marketing Hong Kong 2019
October 28, 2019
SCMP Updates
SCMP’s female executive explains how driving diversity is crucial in engaging global audiences during discussion forum helping to empower women in marketing
Karrie Lam, vice-president of sales and marketing solutions at South China Morning Post, who is an inspiring female leader and veteran brand communication specialist, gave an insightful presentation at last week’s Women in Marketing Hong Kong 2019 event.
“Today’s news media remains a male-dominated industry,” Lam said during her talk, “Women’s Voices Matter”, at the discussion forum focused on empowering women working within marketing, held at the co-working space, theDesk, in United Centre, Admiralty, last Thursday.
“There are persistent differences in the number of stories focusing on women – and the representation of women with its workforce – compared with men across traditional media and also new digital media.”
Lam, who was one of many leading industry figures speaking at the event, shared case studies from her work with Morning Studio, SCMP’s branded content service, to show how leadership can play a crucial role in encouraging diversity.
SCMP has introduced many editorial initiatives that not only empower women as thought leaders but also promote a plurality of voices.
Its new weekly newsletter, Lunar, for example, features stories curated by women, about women – and for women.
The company has seen a steady increase in the size of its female audience and believes there is great potential for future traffic through the curation of women-centric content.
“We have a balanced representation within SCMP’s leadership team,” Lam said.
“Diversity is crucial to the elevation of thought, and a diverse leadership across all functions is essential to our ability to best serve our staff and audience. Without many different perspectives, we can’t form an inclusive society.”
Contact Morning Studio to learn more about how to elevate the art of storytelling and to reach global audiences.
Karrie Lam, vice-president of sales and marketing solutions at South China Morning Post, who is an inspiring female leader and veteran brand communication specialist, gave an insightful presentation at last week’s Women in Marketing Hong Kong 2019 event.
“Today’s news media remains a male-dominated industry,” Lam said during her talk, “Women’s Voices Matter”, at the discussion forum focused on empowering women working within marketing, held at the co-working space, theDesk, in United Centre, Admiralty, last Thursday.
“There are persistent differences in the number of stories focusing on women – and the representation of women with its workforce – compared with men across traditional media and also new digital media.”
Lam, who was one of many leading industry figures speaking at the event, shared case studies from her work with Morning Studio, SCMP’s branded content service, to show how leadership can play a crucial role in encouraging diversity.
SCMP has introduced many editorial initiatives that not only empower women as thought leaders but also promote a plurality of voices.
Its new weekly newsletter, Lunar, for example, features stories curated by women, about women – and for women.
The company has seen a steady increase in the size of its female audience and believes there is great potential for future traffic through the curation of women-centric content.
“We have a balanced representation within SCMP’s leadership team,” Lam said.
“Diversity is crucial to the elevation of thought, and a diverse leadership across all functions is essential to our ability to best serve our staff and audience. Without many different perspectives, we can’t form an inclusive society.”
Contact Morning Studio to learn more about how to elevate the art of storytelling and to reach global audiences.
