• Our Audience

    SCMP's in-depth readership analysis and demographic insights reveal globally-minded readers who are influential and affluent.

South China Morning Post Print Readership

53%1
Male
47%1
Female
Gender
Source: 1. Print Readership, 2020 Q4 Nielsen Media Index, Hong Kong Report

South China Morning Post Digital Readership

  • 59%1 are under
    40 years old

  • 55%1male vs
    45%1female

  • 70%1 MAU are from
    non APAC Region

  • 60%2
    manage a team
    at work
  • 42%2 work for
    a multinational company
  • 43%2makes
    investment decisions
  • 60%3 are
    homeowners
  • 30%3regularly fly
    business or first
    class
  • 38%3 own at least
    two car


Source 1: Google Analytics, February 2021
Source 2: SCMP Persona Survey May - Jun 2020
Source 3: Source: SCMP Polls June - September 2020

About SCMP Lighthouse

SCMP Lighthouse is Asia's first news publisher-built proprietary insight and activation platform that offers partners with more precise audience targeting and improved campaign ROI.

SCMP Lighthouse proudly presents - SCMP Content Insight Reports series.

The reports take a thematic look at key content trends over nine industries and analyse the South China Morning Post editorial trends on a quarterly basis from January 2020 onwards.

Download the report now if you are a marketers looking to create content to better engage with SCMP audience.

Business & Finance
Download
Luxury & Lifestyle
Download
Automotive
Download
Health & Wellbeing
Download
Technology
Download
Property
Coming soon
Government
Coming soon
Travel
Coming soon
Food & Drink
Coming soon

Find Out More about Our Readers’ Profiles

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