Florian looks after the Hong Kong Jockey Club’s (HKJC) brand strategy, digital marketing channels strategy, content strategy and governance, and community and charities marketing to the public. He has worked in branding, marketing and advertising for two decades. 

Prior to joining the HKJC, he was the driving force behind the award-winning global strategic revamp of all major Asian Football Confederation (AFC) national team tournament and club competition brands. Before that, he held senior leadership positions at Universal Music Group, GroupM and Ogilvy. 

His career has provided him with the unique opportunity to develop global superstars and to collaborate with many of the most distinguished experts in the industry to elevate world-leading brands in sports and entertainment, as well as across the consumer products sector. He has lived and worked in Hong Kong for over 15 years.