Growing our world for 120 years.

Tell your brand story to the people shaping our world.
SCMP Advertising+
Growing our world for 120 years



Most trusted newspaper in Hong Kong

for 25 consecutive years.*


C-level executives

international news brand in Hong Kong**


Average articles

read in each session***


Affluent audiences

international print news brand in Hong Kong**


MAU in Hong Kong, 1.3M in SG***


Global reach***
* CUHK Centre for Communication and Public Opinion Survey (Paid Newspaper)
** Ipsos Affluent Survey Asia Pacific Q2 2022
*** Internal fact sheet

“South China Morning Post Advertising+ is for brands and partners who want to shape the next chapter of Hong Kong’s and Asia’s story. We connect partners to quality affluent and influential Asian business decision-maker audiences.

Our culturally relevant content and events drive connection and consideration, and our first-party data platform and brand safety tool deliver impact through insights and context.”

Kevin Huang
Chief Operating Officer
South China Morning Post

“The South China Morning Post is an international organisation with employees of 24 different nationalities. We have a unique ‘East meets West’ culture with more feet on the ground and greater access to Asia than most organisations do.

Our primary function is to keep our readers informed, and we do so with pride and humility, respecting our readers enough to not be swayed by ideological bias.”

Tammy Tam
South China Morning Post

Key Products


Informing 35M+ readers each month, is the definitive online home of the South China Morning Post.

South China Morning Post

Monday-Saturday, with the Sunday Morning Post on Sundays.
PRINT + Online


The all-new Style is a community platform bringing together brands and influencers united by their pursuit of discerning and intelligent luxury.
PRINT + Online

Post Magazine

Hong Kongʼs most prestigious Sunday magazine casting a spotlight on (HK, Macau, GBA) art & culture, and entertainment.


SCMP Events

Events connecting with communities and bringing our award-winning journalism to life, including our flagship China Conference, and Redefining Hong Kong events.
Award-winning branded content marketing arm of the South China Morning Post specialising in storytelling with the standards of a newsroom, and the perspective of a marketer.


Unique first-party data to discover insights and build actionable and addressable data sets that deliver up to 49% media buying efficiency and ROI.


Asia’s first publisher-built brand safety tool allowing partners to move beyond the basics into brand suitability – increasing CTR by up to 72%.

Case Studies

Audemars Piguet - Royal Oak 50


To celebrate the 50th anniversary of Audemars Piguet’s iconic Royal Oak watch, Morning Studio produced a multimedia storybook that takes readers back in time to witness the birth of this horological legend and learn more about its creation.

HSBC - Clean Waterways Programme


A multimedia infographic experience produced by SCMP’s Morning Studio. This multimedia content uses a human-centric storytelling approach, with a compelling narrative around statistics, eye-catching visual elements, plus educational mini-game to make the story highly interactive.

Hong Kong Tourism Board - Great Outdoors Guidebook

Print + Online

Morning Studio, in collaboration with the Outdoor & Extreme team from the SCMP’s Sports desk, hiked and cycled around Hong Kong to create a custom publishing project for the HKTB, featuring Hong Kong’s Great Outdoors.

Let’s chat &
work together

Belinda Tse

Business Director
Hong Kong

Josi Yan

Business Director
Hong Kong

Darryl Choo

Business Director, International
Singapore, Asia & International markets
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