Ivy is recognised as a visionary marketing leader, passionate storyteller and trusted counsellor.

She brings more than 14 years’ experience in marketing and brand leadership. Before joining Chubb Life, she was a founding team member at Mox Bank and held marketing roles at Cathay Pacific’s Asia Miles programme. Her work at Chubb Life includes leading impactful campaigns, such as “Every Way of Life,” “Every Way of Legacy”, and “Every Wish Lasts”, which challenge traditional narratives and embrace diversity.

Ivy holds a master’s degree in Counselling Psychology and Social Science, and a bachelor’s degree in Marketing and Management.

She is recognised for her commitment to diversity and inclusion, ensuring that all voices are represented in her campaigns, and combines her counselling background with strategic marketing to create emotionally resonant, socially impactful work. A passionate traveller, Ivy believes exposure to different cultures enriches her storytelling and ability to connect with diverse audiences.