Alibaba was interested in showcasing their logistics arm, Cainiao, as a thought leader in the supply chain industry. In order to do this, SCMP brought journalism to life through an event that engaged the audience with an interesting topic. Led by a fireside chat moderated by Reggie Ho, associate content director of Morning Studio, the chat featured Sun Beibei, general manager of global import supply chain for Cainiao, and Anna Lin, chief executive of GS1 Hong Kong. The discussion focused on the impact that China’s reopening could have on managing luxury goods logistics, the benefits of routing products through Hong Kong, and ways in which delegates’ companies can set themselves up for an upswing in demand.