Morning Studio collaborated with DesignSingapore Council to create content promoting the city state’s design scene. The result was a compelling video and article featuring Singapore-based designer Genevieve Ang, a recipient of the council’s Good Design Research grant. The production took a human-led storytelling approach in order to present more relatable, engaging and meaningful content to the audience. By placing people at the heart of the narrative, the video and article showcased the personal stories and experiences within Singapore’s design landscape, ultimately promoting greater awareness and recognition of the industry.