Lazada sought a targeted campaign that was lighthearted yet still impactful, in order to drive top-of-mind awareness and brand recall of the e-commerce company as a champion for women’s empowerment in Southeast Asia. To meet this brief, Morning Studio produced a “listicle” article profiling twelve of Lazada’s award-winning women entrepreneurs, and presented it in a multimedia format that was highly visual and engaging. The piece was launched on SCMP.com to coincide with International Women’s Day.