This campaign utilised several formats both online and offline, from organising an immersive event under SCMP’s 100 Top Tables banner to publishing branded content on SCMP’s digital, print and video platforms.
A video-led series profiling key opinion leaders from Hong Kong and Singapore. Each episode showcases the complexity and dedication involved in these individuals mastering their crafts, which parallels UBS’ commitment to diligence and precision in wealth management.
A multimedia infographic page detailing the journey of two VIPs, or Very Important Pandas, from Chengdu to Hong Kong.