“South China Morning Post Advertising+ is for brands and partners who want to shape the next chapter of Hong Kong’s and Asia’s story. We connect partners to quality affluent and influential Asian business decision-maker audiences.
Our culturally relevant content and events drive connection and consideration, and our first-party data platform and brand safety tool deliver impact through insights and context.”
“The South China Morning Post is an international organisation with employees of 24 different nationalities. We have a unique ‘East meets West’ culture with more feet on the ground and greater access to Asia than most organisations do.
Our primary function is to keep our readers informed, and we do so with pride and humility, respecting our readers enough to not be swayed by ideological bias.”
A multimedia hub exploring the Southside areas various attractions, using colourful illustrations, photography, animation and videos giving readers a sense of actually 'being there'.
A digital content campaign promoting and driving attendance for The Macallan's pop-up exhibition. Videos feature Alan See, founder of haberdasher The Armoury, whose well-tailored style closely aligned with the ethos of The Macallan.
A four-episode series highlighting shows in the New Vison Arts Festival. Each episode showcases the background, concept and key messages encouraging readers to attend this annual arts festival.