2024

In this study, the South China Morning Post and its insights partner Ipsos find that investing in a brand is crucial for building resilience and driving growth. While some affluent audiences plan to reduce spending, they are six times more likely to continue spending with brands they trust.

In today's uncertain and volatile environment, brands must double down on what truly matters: their customer experience, brand values, and story, as well as product and service excellence. These are the building blocks of trust.

Download the study to discover how to build resilience and drive growth.