2024

Success no longer belongs to the loudest, but to marketers who focus on real attention and clear audience intent.

Produced by SCMP in partnership with HarrisX, this regional study reveals that news is the #1 high-attention media channel across Hong Kong, Singapore, and Malaysia, with over 60% of adults fully focused when consuming news.

Download the report today for practical insights that rethink traditional media strategies and reveal how the region's most influential audiences engage with news.