Alice Ma is Chief Marketing Officer for Hong Kong and Macau at Manulife (International) Limited. As a member of the company’s senior management team, she oversees the end-to-end marketing strategy across Hong Kong and Macau, spanning brand development, customer engagement, partnerships and growth initiatives to drive business performance and enhance customer outcomes. She focuses on advancing the company’s customer-centric strategy and delivering meaningful, customer-first experiences aligned with its strategic priorities.