In his current role, Brian leads the Propositions and Marketing team of WPB to develop compelling customer propositions, cultivate segment growth and fulfilment, market HSBC brand and customer solutions, as well as enhance service delivery to customers.

Brian is an industry veteran with over two decades of experience in marketing, customer experience and commercial roles across financial services, e-commerce and startups.

Previously, Brian has held global management roles in Faraday Future, LeEco and Amazon based in the USA and China, where he took the helm of a wide range of functions, including sales and marketing, customer growth, product development and customer experience. Earlier in his career, Brian also worked for Citibank and Standard Chartered Bank across Hong Kong, China and the UK in the areas of e-business, sales and marketing and channel management.