As the Assistant General Manager, Marketing, Personal Banking and Wealth Management at Bank of China Hong Kong (BOCHK), Cherry shapes the strategy of segment brand marketing, and oversees customer engagement and digital sales.

Prior to BOCHK, she held various marketing and leadership roles at Marriott International APAC, Estee Lauder APAC, and Cathay Pacific Airways headquarters. Cherry is passionate about driving innovation and making impactful changes that elevate customer experiences and create value for business.