Christine Ip is head of Group Strategic Communications and Brand, as well as CEO of Greater China at UOB. With more than 30 years’ banking experience in the consumer and wholesale sectors, she is recognised for her leadership and strategic vision.

In her current role, Ip oversees brand management, communications and social media, as well as CSR and art programmes. She also drives business in mainland China, Hong Kong and Taiwan. As a passionate advocate for the arts, she established the UOB Art Academy in Hong Kong in 2015, which became a registered charity in 2023. It fosters art development and education across the territory.

Ip serves in several public service roles, including positions at the M+ museum, Hong Kong Arts Centre, The Hong Kong Academy for Performing Arts and the Hong Kong Philharmonic Society. She holds a bachelor’s degree from the University of Hong Kong and an MBA from the Hong Kong University of Science and Technology.