Cindy is a highly experienced marketing and communications professional with more than 20 years’ experience in the region’s luxury retail industry. She is a charismatic leader in the luxury fashion, jewellery and timepiece industries and is passionate about engaging younger generations and new discerning industry audiences. Cindy has a notable reputation for delivering inspiring campaigns that create impactful and lasting impressions. She is responsible for developing strategies across all product categories and content for local audiences. Cindy also oversees corporate initiatives that support women entrepreneurs in creating social impact.

Cindy’s primary goal is to elevate Cartier’s brand equity and position it as a first-class luxury maison that goes well beyond commercial values.