Cindy Chee is a highly experienced marketing and communications professional with over 20 years of experience in the region’s luxury retail industry.

She is a charismatic leader in the luxury fashion, jewelry, and timepiece industries and is passionate about engaging younger generations and new discerning industry audiences. Chee has a notable reputation for delivering inspiring campaigns that create impactful and a lasting impression.

In her role, Chee is responsible for developing strategies across all product categories and content for local audiences. She also oversees corporate initiatives that support women entrepreneurs in creating social impact.

Chee’s primary goal is to elevate Cartier’s brand equity and position it as a first-class luxury Maison that goes beyond commercial values.