Edith Wong is the Chief Marketing Officer at InvestHK, the investment promotion agency of the Hong Kong government. She leads InvestHK’s marketing strategy, spanning branding and content, communications, channel management, events, public affairs and stakeholder engagement across Hong Kong and 34 global offices. She champions marketing as storytelling and trust-building – grounded in empathy for client needs and agility in responding to shifts in perception. Wong believes in pairing strategic foresight with deep contextual awareness and flawless execution to produce memorable work that resonates with the audience and drives economic growth.