Edward is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally.

He has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Edward is the recipient of the prestigious IPA (Institute of Practitioners in Advertising) and Jay Chiat awards for marketing effectiveness and strategy, and is a regular author and speaker. Originally from Melbourne, Edward is married with three children and happily calls Hong Kong home.