Frederico So, a seasoned Senior Advisor with the Macao Government Tourism Office, is proud of the trajectory of his career. Starting in Market Development and transitioning through Public Relations to Business Tourism Development, Frederico ultimately found his niche in the Destination Marketing domain over a decade ago.

Armed with a Bachelor of Arts in Business Administration, majoring in Strategic Marketing Planning, Frederico has accumulated over two decades of experience in the Travel and Tourism sector. His journey has been marked by a proactive approach to creative production forged through strategic collaborations with global media entities and

publishing houses. His expertise shines through in creating compelling content for media campaigns, spanning topics ranging from Cultural Heritage to Sustainable Gastronomy and Wellness via Holistic Gastronomy.

At the core of his professional ethos lies his instrumental role in crafting and executing global media campaigns facilitated by strategic partnerships with key players in the local hospitality and tourism realms.

Beyond his professional pursuits, Frederico is an avid globetrotter, frequently journeying back to his beloved second home in Bangkok. During moments of respite, he finds solace in the graceful practice of Chen Style Tai Chi, a testament to his commitment to holistic well-being.