As the Senior Communications Manager for Audemars Piguet Hong Kong and Macau, Cheng drives public relations and brand positioning functions for one of the world’s most prestigious watchmakers.

She has established comprehensive expertise in luxury branding, media relations and brand communications. Before stepping into the haute horlogerie sector, Cheng held key communications roles executing public relations initiatives for various leading fashion houses, including Bottega Veneta.

Cheng joined Audemars Piguet in 2022 and advanced to her senior role in 2025. In this capacity, she plays a vital role in executing impactful, multidimensional brand activations and high-profile storytelling campaigns that bridge Swiss watchmaking tradition with contemporary cultural trends across both regional markets.