Geraldine Chew

EX-K11 Concepts Limited
Former General Manager, Branding and Corporate Communications

Geraldine is a strategic business leader with more than 25 years’ diverse international experience in brand management, marketing communications and public relations. She excels at driving growth and helping brands forge meaningful connections with their audiences.

Geraldine helps people fall in love with brands. With her unique blend of strategic vision and hands-on execution, she helps her brands forge lasting, mutually beneficial relationships with their target audiences. Her expertise lies in crafting impactful engagement strategies that leverage mixed media to create a measurable impact.

Her versatile experience extends to guiding organisations from start-up phases to managing growth-oriented businesses. She leverages her cross-functional skill set to elevate brand positioning and expand market share. Her diverse client experiences span many sectors, including automotive, technology, consumer electronics, luxury, banking and finance.

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