Geraldine Chew is a strategic business leader with over 25 years of diverse international experience in brand management, marketing communications, and public relations. She excels at driving growth and helping brands forge meaningful connections with their audiences.

She helps people fall in love with brands. With her unique blend of strategic vision and hands-on execution, she helps her brands forge lasting, mutually beneficial relationships with their target audiences. Her expertise lies in crafting impactful engagement strategies that leverage mixed media to create measurable impact.

Her versatile experience extends to guiding organisations from start-up phases to managing growth-oriented businesses. She leverages her cross-functional skillset to elevate brand positioning and expand market share. Her diverse client experiences span sectors including automotive, technology, consumer electronics, luxury, banking, and finance.

Geraldine is currently the General Manager, Corporate Communications for K11 Group, where she oversees strategic communications, branding and reputation management, as well as marketing and corporate storytelling.