Hanane Sabri is a prominent figure in racing marketing, serving as the first female Head of Racing Marketing for The Hong Kong Jockey Club (HKJC) and a Board director member of the World Horse Racing Institution (WHR). With 25 years of professional experience, she is an expert in horse racing event production and marketing strategies. Hanane oversees the delivery of 88 racedays, including major racedays and monthly thematic events for the signature event Happy Wednesday. Her primary objective is to promote horse racing as a sport and position the racecourse as a lifestyle destination for younger generations.

Before her role at HKJC, Hanane held significant positions in corporate marketing and strategic planning in the fashion and sports retail industry. She was the APAC Marketing Director for Kipling and Folli Follie, driving brand vision and strategy across Asia. She also worked at Adidas France as the Sport Marketing Director, organising international sport events and activation plans for the Olympic Games.

Hanane is a former international Track & Field runner, representing the French national team. She is married and a proud mother of two children. Her diverse experiences and exceptional expertise make her a leader in event production and marketing, consistently driving innovation and success in her field.