Leading the Brand, Content & Digital Experience Team at HKSTP, Hilda Chan is responsible for developing brand strategies, marketing campaigns and channel planning to promote Hong Kong as an international innovation and technology hub in global and regional markets and to transform HKSTP into a global brand.

She is also the Head of the CMO Project Office, promoting strategic initiatives, including NFTs, ESG and the Great Bay Area opportunities.

Before joining the HKSTP, Hilda reframed how the world sees Hong Kong as the No. 1 tourist destination in 2019 at the Hong Kong Tourism Board. She has worked with numerous international advertising agencies in Hong Kong and Shanghai, leading brand innovations and driving dynamic business growth for global brands, including Cathay Pacific Airways, Shangri-La Hotels and Resorts, McDonald’s, Intel and Absolut Vodka.