Jacqueline sets global marketing directives and steers initiatives to deliver exceptional business value for Prudential plc. Previously, she served as the Head of Marketing for Prudential Hong Kong, overseeing branding, advertising, performance marketing, strategic partnerships and customer engagement.

As a seasoned and versatile marketing strategist, Jacqueline excels in brand storytelling and possesses strong analytical skills that drive commercial growth and success in the insurance industry. Before joining Prudential, she gained extensive experience in retail banking with some of the largest international banks in Hong Kong. Her notable achievements include launching several credit cards, developing a series of customer engagement initiatives to celebrate Prudential’s 175^th anniversary, creating a communication framework adaptable across different countries to enhance customer centricity, and improving marketing efficiency using AI at the group level.