Porcia is an innovative marketing professional with more than 20 years’ experience in the luxury lifestyle sector. She started her career at a PR and marketing agency, gaining expertise in consumer marketing, strategic planning and media relations. She then honed her brand marketing skills in renowned luxury groups across various sectors, including watches and jewellery, fashion, art and culture, tourism, and hospitality.

Since joining SJM Holdings in 2021, Porcia has led a team of dedicated marketing professionals. Her understanding of the industry and unwavering commitment to creativity have enabled her to develop integrated marketing strategies and impactful campaigns that align with the group’s ambitions and the rapid growth of Macau in the hospitality and tourism sectors.

Porcia’s vision for the future is embodied in the opening of the latest integrated resort, Grand Lisboa Palace Resort Macau, which is home to two renowned establishments: The Karl Lagerfeld Macau and Palazzo Versace Macau.