Shaun has extensive experience elevating prestigious luxury brands, including Fendi, Marc Jacobs, Bulgari and Louis Vuitton. Born in Hong Kong and raised in Canada, he brings a multicultural perspective to global markets and his engagement with the fashion capitals of Paris and New York.

Shaun possesses a technical foundation in computer science and fine arts that complements his creative endeavours. He honed his skills as an art director at leading 4A advertising agencies, where he developed impactful visual campaigns.

As Communication Director for Louis Vuitton in Hong Kong and Macau, Shaun crafts compelling brand narratives that integrate creativity with commercial strategy. His contributions include conceptualising immersive retail experiences for Fendi and orchestrating high-profile fashion shows and events for Louis Vuitton.

His curiosity informs his innovative strategies, positioning him as a leader in delivering world-class, culturally relevant communication campaigns that inspire and engage in an evolving luxury landscape.