Shaun is a multilingual Communication Director with extensive experience elevating prestigious luxury brands, including Fendi, Marc Jacobs, Bulgari, and Louis Vuitton. Born in Hong Kong and raised in Canada, Shaun brings a multicultural perspective to global markets and his engagement with the fashion capitals of Paris and New York.

With a degree in Computer Science and Fine Arts from the esteemed University of Waterloo, Shaun possesses a robust technical foundation that complements his creative endeavours. Shaun honed his skills as an Art Director at leading 4A advertising agencies, where he developed impactful visual campaigns.

As Communication Director for Louis Vuitton in Hong Kong and Macau, Shaun crafts compelling brand narratives that integrate creativity with commercial strategy. His contributions include conceptualizing immersive retail experiences for Fendi, formulating dynamic social media content strategies for Marc Jacobs, orchestrating high-profile fashion shows and events for Louis Vuitton, and leading client-centric programs for Bulgari to enhance VIP engagement.

A lifelong passion for luxury and fashion drives Shaun to continuously monitor emerging materials, craftsmanship, and consumer behaviour trends. This intellectual curiosity informs his innovative strategies, positioning him as a leader in delivering world-class, culturally relevant communication campaigns that inspire and engage in an evolving luxury landscape.