The I Read the SCMP campaign launched in April 2023 and to date features 17 distinguished profiles in video and photography produced by Morning Studio. The creative brings to life the broad and profound relevance of the Post by celebrating its diverse readership and partners, as well as the people who epitomise and shape the international story of Hong Kong. The video testimonials showcase how these influencers and heavyweights are deeply connected to the Hong Kong narrative and the Post itself.